This story goes to validate (to some extent) my posting “Young eyeballs v Old money”
With 2 to 11 year old audiences the same for 2008 as they were for the 2004 Olympics – and I suspect that until you get to about 7 or 8 year olds this age group a watching because their parents are or it happens to be on in the room they are playing in. So this is a “No shit Sherlock!” statistic.
Teenage (which seems to start at 12 rather than 13) audiences are down 4% despite greater access via internet and sports like BMX added to the line up. Not a lot!
However when you go back to the 1992 Olympics 2 – 11 year old viewing is down 45% and teenagers are down 50%
As with football, the Olympics’ aging audience (if unchecked) will eventually be unable to command the ability to attract the right audiences that the advertisers (and therefore the broadcasters) want to get to.
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