ITV emergent strategy matches their declared strategy

What happened to September? Well IBC for one thing. Preparing and being there was one thing but we didn’t expect the level of interest. Even the real BBC has given us an opportunity. I say “real” but I mean the ones I would most like to do business with. Not for the sake of the business but for the opportunity to meet them at their offices…The BBC in question is the Barbados Broadcasting Corporation…
Enough drivel. What inspired me to log on and write a blog, was the news that ITV have bought 51.2% of Imago TV Film, a German TV production company. This is a sign that Micheal Grades declared strategy of making ITV a production company that happens to be a broadcaster rather than the other way round is underway.
As well as Imago providing content and formats for the ITV stable they also have the relationships with the German broadcasters to ease the sale of ITV’s formats, content and archive into the German market.
ITV will need a few more deals like this to reinvent itself and PDQ if it is to avoid the speculation of takeover following the decision that BSkyB have to sell their 17.5% stake in ITV.
Watch this space!