The royal wedding gave a chance, in the UK, to assess the impact of customer loyalty and the voice over on viewing, given that virtually identical pictures were shown on most of the flagship channels, including BBC1, ITV1 and Sky News. BBC1 took 73.7% of the total audience with 18.9 million viewers, with ITV1 a distant second on 22% at 5.9 million, while Sky News only managed 2.5%, or 661,000. This showed the continuing loyalty to the longstanding terrestrial broadcasters, BBC and ITV, when content is not at issue.
Content is king unless all the content is the same... It just shows that if Sky lost the Football they would be up a creak without a paddle.
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