Hollywood studios grasping at straws

The Hollywood studios are taking BT to court. The issue at stake is should BT (and other ISP’s) block users accessing sites that enable piracy. For me the resounding answer is no. Why? The internet is an open network – like the road network people can travel around visit places without some big brother watching what you are doing. You may think that blocking certain sites is all they need to do, but the reality is these sites will reappear with different name and covers. So in order to discover the new sites they will watch what you are doing. The idea is like getting the local authority, that build your roads, to stop you going to a market that sells pirated DVDs.
The sad thing is that the studios see piracy as the reason for the massive fall in sales yet the reality is consumer behaviour is changing with the multiple ways to access and consume content. On-demand services are in their infancy as are connected TV and connected set-top-boxes (STB). So why are people not buying DVD or Bluray Disks (BD). Could it be Hollywood has run out of ideas?
New films are not telling stories consumers want? The global financial slowdown is making people spend less? The existing libraries of DVD/BD that consumers have, is good enough? Could it be that Digital Video Recorders (DVR) enable easy recording of broadcast content, so that when there is nothing good on there is always something on the PVR? And to top it all off, unlike VHS tapes these alternatives don’t wear out and display the content as good as broadcast TV or better.
I would not be surprised if pirate web sites have seen a fall in demand too!
The current consumers of Hollywood content have grown up with computers, broadband and multitasking. They have a short attention span and why watch something again when there is something new. They need to show through their online social network, that they are up with the latest and new.
These are the issues that Hollywood needs to understand and address. UV is also not the answer…

Consumer electronics manufacturers oppose Canvas

Why would a consumer electronics manufacture, like Sony, oppose the joint BBC, ITV and BT venture?

Heard of Blu-ray? It’s the DVD standard for high definition videos. It was developed by Sony. There were a few other standards that contended but, eventually they fell by the wayside as consumer caution and confusion held sales of new DVD players back. The manufactures agreed to adopt a single standard. Simpler for everyone.

So you may think everyone is a winner! But as they might have said in “Animal Farm”, some are bigger winners than others

Sony own the technology so every time a Hollywood film studio or anyone else produces a Blu-ray DVD they pay Sony a licence fee. Small it may be but with increasing volumes it ends up being significant. Sony also get a licence fee everytime a manufacturer makes a new DVD player with the Blu-ray technology in it. Again another revenue stream. Sony clearly don’t pay themselves when they make a DVD player so they have a commercial advantage over their competition.

You might say it makes sense and they developed the technology so why should they not reap the rewards. I’d have to agree.

Now think of the Internet or World Wide Web. Who owns that? No one it is an amalgamation of networks (each owned by a seprate company) and computers (each made by a wide variety of manufactures) and a vast aray of information and service provider. It is seen (by some) as the next evolution of humanity, globalising the world and empowering the people.

Who invented it? Well it was a cooperation of non-profit making organisations, The US army and universities principally. It was also help by IBM that didn’t think coordinated the development of the Personal Computer but didn’t think it was a big market so didn’t protect their investment.

ITV is a profit making (or would like to be) company, as is BT, but the BBC is not. What they want to develop in Project Canvas is an open architecture way to deliver high quality video over the internet. Their motives? ITV needs to replace (or at least bolster) its broken ad funded broadcast business model. BT know that video over the internet is coming and a) wants to reduce the cost (or get some more money) of delivering it and the BBC (God bless their cotton socks) have as part of their reson detra , “access”.

The internet improves access from a number of view points. Not only does it extend beyond the traditional limitations of broadcasting, it caters for individual choice, on demand and catch-up services.

If the device in the home can be a PC, Mac or generic set top box then consumers will not have to go out and buy a new box (the end of the world is nigh). Undoubtedly Sony and other manufactures have their own proprietary solution and that is why they are calling foul.

With the exception of the big boys that have done the R&D and have the global presence to impose a standard I think that any other manufacturer should be looking at this as an opportunity. If suddenly I can download stuff (and lots of it) I have two problems; where do a store it (these are not small files) and how do I manage it (what is it, where is it, can I watch it now, how do I get it from my PC to my TV etc etc etc).

The other thing is, no one predicted SMS messaging as a major revenue source for mobile, it was cheap and easy, and look how the consumers took to it. The Internet is the same, no one predicted its commercial and global impact at the start (except me – I wish) and look how people were able to make it (despite its faults) into something so powerful that governments (of all shades) are afraid of it. I’m not suggesting that Project Canvas has the same potential, but who knows if it is cheap and accesable

If Sony come up with something better, even if it is more expensive people will still buy it, if it delivers “value”. I drive a car and it is more expensive than public transport, but it has other values beyond taking me form a-to-b, that makes it worth it to me.