Wednesday 28 October 2009

Murdoch doesn’t dominate the media

I wonder what it’s like to live in a country where Murdoch doesn’t dominate the media. On the downside you have a questionable Prime Minister in control – I use the term “control” loosely.

Oct 26, 2009 Mediaset (BIT:MS), the commercial broadcaster controlled by Italian Prime Minister Silvio Berlusconi, said Monday a Milan court had rejected claims by Rupert Murdoch's satellite unit Sky Italia accusing Mediaset of not letting it buy advertising time on its free-to-air channels. A request to order Mediaset to immediately resume providing advertisement time to Sky Italia has been dismissed, Berlusconi's company said in a statement. The request to ban Mediaset from broadcasting spots for its pay-TV offer Mediaset Premium on its channels has also been rejected, Mediaset said.

In 2009 alone, 3,107 Sky spots were hosted on Mediaset's channels, the Berlusconi company added.

Sky Italia, part of News Corp (NASDAQ:NWS), had filed a lawsuit against Mediaset units RTI and Publitalia.

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